{"title":"Dia De Los Muertos Selvedge - Indigo","description":"\u003cp data-start=\"0\" data-end=\"286\"\u003eDia De Los Muertos, a beautiful Mexican tradition honouring departed loved ones and guiding souls, is celebrated with a new Dia De Los Muertos Selvedge.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"286\"\u003eNew artwork by the talented tattoo artist José Ruiz from Mexico City adorns the vegetable-tanned leather patch. His illustration depicts a skeleton guided by the Xoloitzcuintli, a sacred Mexican hairless dog believed to escort souls across a mystical river into the underworld. This motif, along with subtle iconography like agave plants, roots the design in Mexican tradition.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"286\"\u003eThe heritage is woven into the fabric. This 12.5oz Japanese selvedge denim is made from 100% Mexican upland cotton, honouring its cultural origins. It’s woven in Okayama, Japan, on vintage shuttle looms using indigo rope-dyed yarns that will fade dramatically with wear. The selvedge ID, visible when you flip the cuff, features a playful multicolor stripe inspired by traditional Mexican sarape blankets.\u003c\/p\u003e","products":[{"product_id":"true-girl-dia-de-los-muertos-selvedge","title":"True Girl - Dia De Los Muertos Selvedge - Indigo","description":"\u003cp\u003eThe Dia De Los Muertos Selvedge is a 12.5oz Japanese selvedge denim inspired by Mexico’s vibrant Day of the Dead tradition. Woven in Okayama, Japan on vintage shuttle looms, it uses rope-dyed short slub yarns to create a textured surface that will develop dramatic, high-contrast vertical fades over time. Made from 100% Mexican upland cotton, this denim pays tribute to its roots with a multicolor selvedge ID inspired by traditional Mexican sarape blankets. Additional details include contrast stitching, silver metallic hardware, and a vegetable-tanned leather patch and pocket flasher featuring original artwork by Mexico City tattoo artist José Ruiz (aka Koopa). His illustration depicts a skeleton guided to the underworld by a Xoloitzcuintli, the sacred Mexican hairless dog believed to escort souls to the afterlife.\u003c\/p\u003e\n\u003cp\u003eTrue Girl has a straight outseam, a flattering high-rise, and timeless straight-leg silhouette.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"675\" data-start=\"440\"\u003e12.5oz Japanese Selvedge Denim\u003c\/li\u003e\n\u003cli data-end=\"675\" data-start=\"440\"\u003e100% Cotton\u003c\/li\u003e\n\u003cli data-end=\"675\" data-start=\"440\"\u003eZipper Fly\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"675\" data-start=\"440\"\u003eMade in Canada\u003c\/li\u003e\n\u003cli\u003eSKU:\u003cspan\u003e WOL124337\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"23","offer_id":51909148115309,"sku":"WOL124337-IND-23","price":176.0,"currency_code":"USD","in_stock":false},{"title":"24","offer_id":51909148148077,"sku":"WOL124337-IND-24","price":176.0,"currency_code":"USD","in_stock":false},{"title":"25","offer_id":51909148180845,"sku":"WOL124337-IND-25","price":176.0,"currency_code":"USD","in_stock":false},{"title":"26","offer_id":51909148213613,"sku":"WOL124337-IND-26","price":176.0,"currency_code":"USD","in_stock":false},{"title":"27","offer_id":51909148246381,"sku":"WOL124337-IND-27","price":176.0,"currency_code":"USD","in_stock":false},{"title":"28","offer_id":51909148279149,"sku":"WOL124337-IND-28","price":176.0,"currency_code":"USD","in_stock":false},{"title":"29","offer_id":51909148311917,"sku":"WOL124337-IND-29","price":176.0,"currency_code":"USD","in_stock":false},{"title":"30","offer_id":51909148344685,"sku":"WOL124337-IND-30","price":176.0,"currency_code":"USD","in_stock":false},{"title":"31","offer_id":51909148377453,"sku":"WOL124337-IND-31","price":176.0,"currency_code":"USD","in_stock":false},{"title":"32","offer_id":51909148410221,"sku":"WOL124337-IND-32","price":176.0,"currency_code":"USD","in_stock":false},{"title":"33","offer_id":51909148442989,"sku":"WOL124337-IND-33","price":176.0,"currency_code":"USD","in_stock":false},{"title":"34","offer_id":51909148475757,"sku":"WOL124337-IND-34","price":176.0,"currency_code":"USD","in_stock":false},{"title":"36","offer_id":51909148508525,"sku":"WOL124337-IND-36","price":176.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0322\/0537\/files\/WOL124337_A_7a7dc35b-d019-4612-9ccd-19a69833a6e0.jpg?v=1761620833"},{"product_id":"super-guy-dia-de-los-muertos-selvedge-indigo-1","title":"Super Guy - Dia De Los Muertos Selvedge - Indigo","description":"\u003cp\u003eThe Dia De Los Muertos Selvedge is a 12.5oz Japanese selvedge denim inspired by Mexico’s vibrant Day of the Dead tradition. Woven in Okayama, Japan on vintage shuttle looms, it uses rope-dyed short slub yarns to create a textured surface that will develop dramatic, high-contrast vertical fades over time. Made from 100% Mexican upland cotton, this denim pays tribute to its roots with a multicolor selvedge ID inspired by traditional Mexican sarape blankets. Additional details include contrast stitching, silver metallic hardware, and a vegetable-tanned leather patch and pocket flasher featuring original artwork by Mexico City tattoo artist José Ruiz (aka Koopa). His illustration depicts a skeleton guided to the underworld by a Xoloitzcuintli, the sacred Mexican hairless dog believed to escort souls to the afterlife.\u003c\/p\u003e\n\u003cp\u003eThe Super Guy is a slim tapered fit; medium rise, slim thigh and taper from the knee to hem.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"440\" data-end=\"675\"\u003e12.5oz Japanese Selvedge Denim\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"675\"\u003e100% Cotton\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"675\"\u003eButton Fly\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"675\"\u003eMade in Canada\u003c\/li\u003e\n\u003cli\u003eSKU:\u003cspan\u003e WOL124300\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"27","offer_id":52055104192877,"sku":"WOL124300-IND-27","price":192.0,"currency_code":"USD","in_stock":false},{"title":"28","offer_id":52055104225645,"sku":"WOL124300-IND-28","price":192.0,"currency_code":"USD","in_stock":false},{"title":"29","offer_id":52055104258413,"sku":"WOL124300-IND-29","price":192.0,"currency_code":"USD","in_stock":true},{"title":"30","offer_id":52055104291181,"sku":"WOL124300-IND-30","price":192.0,"currency_code":"USD","in_stock":false},{"title":"31","offer_id":52055104323949,"sku":"WOL124300-IND-31","price":192.0,"currency_code":"USD","in_stock":true},{"title":"32","offer_id":52055104356717,"sku":"WOL124300-IND-32","price":192.0,"currency_code":"USD","in_stock":false},{"title":"33","offer_id":52055104389485,"sku":"WOL124300-IND-33","price":192.0,"currency_code":"USD","in_stock":false},{"title":"34","offer_id":52055104422253,"sku":"WOL124300-IND-34","price":192.0,"currency_code":"USD","in_stock":false},{"title":"36","offer_id":52055104455021,"sku":"WOL124300-IND-36","price":192.0,"currency_code":"USD","in_stock":false},{"title":"38","offer_id":52055104487789,"sku":"WOL124300-IND-38","price":192.0,"currency_code":"USD","in_stock":false},{"title":"40","offer_id":52055104520557,"sku":"WOL124300-IND-40","price":192.0,"currency_code":"USD","in_stock":false},{"title":"42","offer_id":52055104553325,"sku":"WOL124300-IND-42","price":192.0,"currency_code":"USD","in_stock":false},{"title":"44","offer_id":52055104586093,"sku":"WOL124300-IND-44","price":192.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0322\/0537\/files\/WOL124300_a_9917929d-f62c-4ea8-a70c-a1f802cd1b7d.jpg?v=1761619340"},{"product_id":"weird-guy-dia-de-los-muertos-selvedge-indigo-1","title":"Weird Guy - Dia De Los Muertos Selvedge - Indigo","description":"\u003cp\u003eThe Dia De Los Muertos Selvedge is a 12.5oz Japanese selvedge denim inspired by Mexico’s vibrant Day of the Dead tradition. Woven in Okayama, Japan on vintage shuttle looms, it uses rope-dyed short slub yarns to create a textured surface that will develop dramatic, high-contrast vertical fades over time. Made from 100% Mexican upland cotton, this denim pays tribute to its roots with a multicolor selvedge ID inspired by traditional Mexican sarape blankets. Additional details include contrast stitching, silver metallic hardware, and a vegetable-tanned leather patch and pocket flasher featuring original artwork by Mexico City tattoo artist José Ruiz (aka Koopa). His illustration depicts a skeleton guided to the underworld by a Xoloitzcuintli, the sacred Mexican hairless dog believed to escort souls to the afterlife.\u003c\/p\u003e\n\u003cp\u003eThe Weird Guy is a regular tapered fit; medium rise, standard thigh and slight taper from the knee to hem.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"440\" data-end=\"675\"\u003e12.5oz Japanese Selvedge Denim\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"675\"\u003e100% Cotton\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"675\"\u003eButton Fly\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"675\"\u003eMade in Canada\u003c\/li\u003e\n\u003cli\u003eSKU:\u003cspan\u003e WOL124303\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"27","offer_id":52055104618861,"sku":"WOL124303-IND-27","price":192.0,"currency_code":"USD","in_stock":false},{"title":"28","offer_id":52055104651629,"sku":"WOL124303-IND-28","price":192.0,"currency_code":"USD","in_stock":false},{"title":"29","offer_id":52055104684397,"sku":"WOL124303-IND-29","price":192.0,"currency_code":"USD","in_stock":false},{"title":"30","offer_id":52055104717165,"sku":"WOL124303-IND-30","price":192.0,"currency_code":"USD","in_stock":false},{"title":"31","offer_id":52055104749933,"sku":"WOL124303-IND-31","price":192.0,"currency_code":"USD","in_stock":false},{"title":"32","offer_id":52055104782701,"sku":"WOL124303-IND-32","price":192.0,"currency_code":"USD","in_stock":false},{"title":"33","offer_id":52055104815469,"sku":"WOL124303-IND-33","price":192.0,"currency_code":"USD","in_stock":false},{"title":"34","offer_id":52055104848237,"sku":"WOL124303-IND-34","price":192.0,"currency_code":"USD","in_stock":false},{"title":"36","offer_id":52055104881005,"sku":"WOL124303-IND-36","price":192.0,"currency_code":"USD","in_stock":false},{"title":"38","offer_id":52055104913773,"sku":"WOL124303-IND-38","price":192.0,"currency_code":"USD","in_stock":false},{"title":"40","offer_id":52055104946541,"sku":"WOL124303-IND-40","price":192.0,"currency_code":"USD","in_stock":false},{"title":"42","offer_id":52055104979309,"sku":"WOL124303-IND-42","price":192.0,"currency_code":"USD","in_stock":false},{"title":"44","offer_id":52055105012077,"sku":"WOL124303-IND-44","price":192.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0322\/0537\/files\/WOL124303_A_cc69e6a3-532e-472c-86c8-073b30ec16dc.jpg?v=1761619328"},{"product_id":"easy-guy-dia-de-los-muertos-selvedge-indigo-1","title":"Easy Guy - Dia De Los Muertos Selvedge - Indigo","description":"\u003cp\u003eThe Dia De Los Muertos Selvedge is a 12.5oz Japanese selvedge denim inspired by Mexico’s vibrant Day of the Dead tradition. 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His illustration depicts a skeleton guided to the underworld by a Xoloitzcuintli, the sacred Mexican hairless dog believed to escort souls to the afterlife.\u003c\/p\u003e\n\u003cp\u003eThe Easy Guy is a high-rise tapered fit with a relaxed top block and a sharp taper from knee to hem.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"675\" data-start=\"440\"\u003e12.5oz Japanese Selvedge Denim\u003c\/li\u003e\n\u003cli data-end=\"675\" data-start=\"440\"\u003e100% Cotton\u003c\/li\u003e\n\u003cli data-end=\"675\" data-start=\"440\"\u003eButton Fly\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"675\" data-start=\"440\"\u003eMade in Canada\u003c\/li\u003e\n\u003cli\u003eSKU:\u003cspan\u003e WOL124306\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"27","offer_id":52055105044845,"sku":"WOL124306-IND-27","price":192.0,"currency_code":"USD","in_stock":false},{"title":"28","offer_id":52055105077613,"sku":"WOL124306-IND-28","price":192.0,"currency_code":"USD","in_stock":true},{"title":"29","offer_id":52055105110381,"sku":"WOL124306-IND-29","price":192.0,"currency_code":"USD","in_stock":true},{"title":"30","offer_id":52055105143149,"sku":"WOL124306-IND-30","price":192.0,"currency_code":"USD","in_stock":false},{"title":"31","offer_id":52055105175917,"sku":"WOL124306-IND-31","price":192.0,"currency_code":"USD","in_stock":false},{"title":"32","offer_id":52055105208685,"sku":"WOL124306-IND-32","price":192.0,"currency_code":"USD","in_stock":false},{"title":"33","offer_id":52055105241453,"sku":"WOL124306-IND-33","price":192.0,"currency_code":"USD","in_stock":false},{"title":"34","offer_id":52055105274221,"sku":"WOL124306-IND-34","price":192.0,"currency_code":"USD","in_stock":false},{"title":"36","offer_id":52055105306989,"sku":"WOL124306-IND-36","price":192.0,"currency_code":"USD","in_stock":false},{"title":"38","offer_id":52055105339757,"sku":"WOL124306-IND-38","price":192.0,"currency_code":"USD","in_stock":false},{"title":"40","offer_id":52055105372525,"sku":"WOL124306-IND-40","price":192.0,"currency_code":"USD","in_stock":false},{"title":"42","offer_id":52055105405293,"sku":"WOL124306-IND-42","price":192.0,"currency_code":"USD","in_stock":false},{"title":"44","offer_id":52055105438061,"sku":"WOL124306-IND-44","price":192.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0322\/0537\/files\/WOL124306_A_a8205583-332d-4d1e-9b2b-f18187b5a263.jpg?v=1761619313"},{"product_id":"true-guy-dia-de-los-muertos-selvedge-indigo-1","title":"True Guy - Dia De Los Muertos Selvedge - Indigo","description":"\u003cp\u003eThe Dia De Los Muertos Selvedge is a 12.5oz Japanese selvedge denim inspired by Mexico’s vibrant Day of the Dead tradition. 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