
The Blood Brothers Selvedge is a 20oz Japanese selvedge denim developed for our collaboration with Rose Anvil. Built with a red-core warp yarn, an indigo rope-dyed exterior, and a black weft, this denim was created as the denim counterpart to Rose Anvil’s custom Blood Core leather, a dark black leather that develops a red patina with wear.
For this limited edition, we developed a heavyweight warp yarn first dyed with a reactive red dye, saturating it all the way to the core. The yarn is then rope-dyed in indigo, building layers of blue over the red center while keeping the core red. As the denim breaks in and the indigo fades from the surface, the red core is revealed. Cut into the fabric and you can even see the red at the center of the yarn.
The denim is woven with a black weft, giving the inside of the fabric the same dark, rugged character as Blood Core leather. Built at a heavyweight 20oz, the fabric starts rigid and structured, with serious fading potential for anyone who likes denim that fights back a little.
Details include a white and red selvedge edge, red lock stitch, blood-red fly buttonhole stitching, tone-on-tone stitching, black hardware, black pocket bags, and a custom Blood Core leather patch featuring Weston Kay cutting our tragic blonde in half. Each pair also comes with a matching sticker.
- 20oz 100% cotton Japanese selvedge denim
- Reactive red core-dyed warp yarn, rope-dyed in indigo
- Black weft
- White / Red selvedge edge
- Red lock stitch & Tone-on-tone stitching
- Blood-red fly buttonhole stitching
- Black hardware
- Black pocket bags
- Custom Blood Core leather patch
- Made in Canada
We offer worldwide shipping primarily through FedEx. Orders to PO Box addresses are shipped via Canada Post. Domestic Canadian shipments may also be shipped via Canpar or Canada Post. Note: we cannot ship to Russia at this time.
- Canada: $10
- United States: $10 ($25 for APO, FPO, or DPO addresses)
- Rest of the world: $25
Returns
- We do not offer refunds; items may be returned for store credit (in the form of a gift card) within 30 days of order fulfillment. Items must be in new condition with original tags—unworn, unaltered, unwashed, and damage-free. Sale items are final sale and not eligible for store credit.
If the purchase was made in Canadian Dollars, store credit is issued in USD at the exchange rate at the time the credit is issued. At checkout, this credit is converted back to CAD.
Merchandise returned without prior approval will not be accepted. See our full Return Policy here.
Canadian-made goods ship duty and tariff free to the USA.


Blood Brothers
It began when Weston Kay of Rose Anvil noticed our Elephant 13 Red Core Selvedge, a heavyweight indigo denim designed to reveal red with wear. Inspired by the connection to Rose Anvil’s Blood Core leather, he turned a pair into sample boots with Russell Moccasin. When we saw the video, we knew the project had to happen.
That original idea evolved into Blood Brothers Selvedge, a new 20oz Japanese selvedge denim developed specifically for this collaboration between Naked & Famous Denim, Rose Anvil, and Russell Moccasin.

Frequently asked questions
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Our frequently asked questions are regularly updated for our most common customer queries.
Yes, we ship worldwide!
- Canada: CAN$ 7
- United-States: US$ 10
- Rest of world: US$ 25
*Note: we cannot ship to Russia at this time.
Some international destinations, including parts of the Middle East, may experience temporary shipping limitations due to carrier disruptions. Orders to these regions may be reviewed prior to fulfillment. If shipping is not feasible, the order may be canceled and refunded. Our team will contact you if necessary.
APO/FPO/DPO delivery is currently unavailable
We strive to offer the best and fastest possible service and dispatch orders within 72 hours (excluding weekends and holidays). An email with tracking information will be sent once the order has been dispatched.
*Alterations such has hemming may delay shipments by about 10 business days.
*Some delays may be experienced during sales and public holidays.
Use the "Email When Available" button and be first to find out when your size is in stock.
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